Valencia CF enters the next generation of fan engagement with Socios.com

Valencia CF is excited to be the first team to display its own Fan Tokens on the front of its jersey from the start of the 21/22 season after reaching a partnership agreement with Chiliz, the creators of Fan Tokens and the Socios.com fan engagement platform, as the club’s Official Fan Token Partner.

This agreement is part of Valencia CF’s overall strategy of using innovation and technology, exploring new trends and formats to find new ways of engaging with its local, national, and international fan base. Both Valencia CF and Chiliz strongly believe that football clubs need to add a new dimension of entertainment for fans.

Football must always remain exciting and attractive to all generations, and the club must meet the challenge of keeping the younger generations engaged. Thanks to this agreement, Valencia CF fans from across the world will be able to stay closely connected and interact with the club in a powerful and innovative way, as they have never done before.

Fans will always be at the heart of football, and innovation and technology will keep this tradition alive. Socios.com will become a new meeting space for Valencianistas from all over the world, who will be able to participate in some day-to-day issues in a more direct way, acquiring first-hand real decision-making power through surveys, as well as winning prizes and being able to enjoy exclusive experiences.

The Socios.com roster includes many other big clubs from around the world, including FC Barcelona, Paris Saint-Germain, Juventus, AC Milan and Manchester City, but Valencia CF will be pioneers in displaying the brand on the front of their first team shirt.

VCF and Chiliz will launch the $VCF Fan Token on Socios.com in the coming weeks.

Anil Murthy, President of Valencia CF: “I believe that fans will always be at the heart of football and the use of innovation and technology is necessary to keep this tradition alive. Therefore, we are delighted to have Chiliz as Official Fan Token Partner for season 21/22. With them, VCF will enter the next generation of fan engagement through their Socios.com platform, which will revolutionise fan engagement through technology and innovation. The club’s priority is to keep innovating and exploring new trends so that we can continue to engage our fans in an ever-changing world. It is with this in mind that we are very happy to embark on a new way forward with Chiliz. This is only the beginning of a great relationship for our fans and for both entities."

Alexandre Dreyfus, CEO of Chiliz and Socios.com: “When Valencia take to the pitch with their $VCF Fan Token proudly on display from the front of their shirt for the first time, it will be the most visible milestone yet in our rapid evolution, and further confirmation of the increasing influence Fan Tokens and the Socios.com platform are having across the global sports industry.

“This world-first partnership, our third with a major Spanish club and 38th overall, will bring incredible visibility to Fan Tokens and the Socios.com platform, accelerating our mission to shift passive fans into active contributors and create a brighter future for sport - where clubs and fans alike are able to enjoy the rewards created by unlocking the potential of global fan engagement.”

Transitioning passive fans into active fans is essential to the future of sport. Our vision is for an extensive network of the world’s leading sporting organizations to achieve this through Fan Tokens and transactional fan engagement on Socios.com. Fan Tokens, collectible, digital assets minted on the Chiliz blockchain, and the Socios.com fan engagement platform enable the world’s biggest sporting properties to plug into a fan influence and fan reward ecosystem. Over 35 major sporting organisations, including UFC®, FC Barcelona, Juventus, AC Milan, Paris Saint-Germain and Manchester City and the Argentina national team have partnered with Socios.com. Aston Martin Cognizant and Alfa Romeo Racing ORLEN of Formula One™ will launch Fan Tokens in the near future. Leading esports organizations Team Heretics, NAVI, OG and Alliance have all launched Fan Tokens on the platform. NHL side New Jersey Devils recently became the first US sports franchise to partner with Socios.com, before NASCAR’s Roush Fenway Racing announced plans to launch a Fan Token.

For more information please visit www.socios.com.