Valencia CF have incorporated Legends to improve the experience for their fans at the New Mestalla.

Legends is a global premium experiences company that works with some of the most iconic and innovative brands in sports and entertainment to deliver exceptional live and digital experiences for fans around the world. 

Their extensive list of partners includes a host of the biggest organizations and venues in sports with operations stretching across all major sports leagues and competitions.

This collaboration with Legends is focused on strengthening the work Valencia CF have been doing to get optimal use from the New Mestalla, through the improvement of the fan experience and the optimisation of income in the different verticals: Hospitality, events, restaurants, leisure and entertainment, museum, shops, etc.

Thus, Valencia CF and Legends consider it vital to involve fans in the process and find out their opinions regarding the services and benefits that they would like to enjoy at the new stadium.

INFORMATION TRANSFERRED TO VCF SOCIO MEMBERS AND VIP AREA MEMBERS

As a Valencia CF fan, you have an important role in determining what the experience at the New Mestalla will be like. Your opinion is essential and we want to hear it. In order to maximise the opportunity that the change to the new stadium represents, throughout the month of June different sessions will be held with focus groups led by Legends specialists, aimed at fans who are SOCIO VCF Members or VIP Area Members.

In the next few days, you may receive an email inviting you to participate in the focus groups, with all the necessary information.

Also, if you do not receive this email and would like to participate in these group sessions, please, contact us through contact.valenciacf.com.

LEGENDS TO PARTICIPATE WITH OTHER COMPANIES IN THE EXPLOITATION OF THE NEW MESTALLA

At a later stage, once the study has been carried out and the strategic consultancy has been concluded, Valencia CF plan to put out a private tender for the exploitation of the stadium's business assets and choose different companies, including Legends, to undertake their day-to-day activity.